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Available Articles

An Overview of the Customer and the Role of the EBC

Capturing the Voice of the Customer

A Natural Synergy - Voice of the Customer and Market Research

Increasing Your EBC's Bottom-Line Impact

Establishing An Executive Briefing Program Advisory Board

Corporate Athletes and the High Performance Program

Six Tactics for Managing Executive Briefing Programs During an Economic Downturn

The Art of Negotiation

BYOD Is No Passing Fad

Do You Speak Finance? Value of Establishing the EBP as the Company’s Listening Post

Do You Speak Finance? Bottom-line Revenue Growth

Do You Speak Finance? Top-line Revenue Growth

Measurements and Metrics: Beyond Smile Sheets and Volume Tracking

Do You Speak Finance? How to Read a Financial Report

Do You Speak Finance? Lifetime Value of a Customer

Do You Speak Finance? Cost of Goods Sold

Do You Speak Finance? Budgets

How Do Your EBC Jobs Rank?